In the building next to us is a mechanic. He used to be in a different factory unit, but due to that owner selling, he was forced to move into a less desirable factory out the back.
When I asked him why he chose this factory to rent, and not one with more exposure down the road, he said it was because all his clients knew that he was in this block of units.
It still amazes me, and will until the day I drop dead, that people don’t keep a database of their customers.
I know my mechanic has never emailed me. If he moved, I wouldn’t know where to find him! He would lose my family as customers and have to find new ones.
If your business has all its clients’ information stored, even just the basics, then you can email or ring them when you have important changes - like changing address!
You probably worked really, really hard to build your clientele. Don’t leave them behind when you move.
Build a database … or better yet, contact me and ask me to build it for you!
